Work From Home

Organising your link building activities by off the shelf packages

If you are commencing on the difficult path of reciprocal link building, then certain off the shelf software that will help you test the incoming links is a worthy idea. You need to be running frequent checks of all you incoming links to make certain that they haven’t concealed or removed your links and that they haven’t put in any actions that will hide your link from the search engines.

Also, as people unearth your links, ideally your software will operate these basic checks against each proposed link, allow you to check the links and then list them in a categorised way. The links software that I apply for this reason is regularly Link Machine and I’ve used it on a load of my own sites, as well as customers’ sites.

It’s not absolute, there are ways around the checks that a number of people know how to take advantage of, so you need to be on your guard against them. But the package has a basic version that is complimentary to put in and is easy to publish and set up. What’s further, it has many additional search engine features such as the capability to randomly vary the page you are requesting people link to and also the text that they are using. This means that there is a excellent selection in the incoming links, which may assist to trick the search engines into deciding that they are legitimate links, rather than generated reciprocal links. The thoughts at the back of this being that generated links will normally always use the same anchor text and destination page.

As I said, there are lots of tricks that I’ve noticed people use to try to get free links. Link Machine will check for many cheats, such as rel=”nofollow”, but it doesn’t check that the page is truly reachable to the search engines.

Link Machine also checks that presented links are from various pages, but some paid Search Engine Optimisation experts are getting around this. Instead of giving a link from a distinctive site each time, they just add a parameter to the name of the page, which the page ignores. Link Machine sees the parameter and assumes they are truly different pages, whereas in actuality they are duplicate.

I think that the grounds for this is that these so called experts are in point of fact not visiting sites, but as a substitute using scripts to submit their links and this parameterised page means they don’t need to put any exertion into building new links pages.

So how do you spot and avoid this taking place? Well, it’s not painless. On the whole these pages come from a standard couple of web site names, which are not the same as the one you are being asked to link to. Ordinarily, the site also doesn’t have a home page and isn’t listed on the search engines.

To preclude these bogus 3 way links but permit good ones through, I just authorize 3 way links where the page has a page rank. If the page is ranked or from the same site then I’m content to agree to Link Machine to do it’s business, which it does well.

If you want to know more about link building strategies or want more work from home ideas, then pop over to the blog to read more.

Discover how to build more free traffic for your sites.