Valuable Guidelines For Using Website Development Stats To Your Advantage
February 14th, 2010Your online business is not all about content. While content is still king when it comes to providing useful information, it’s just one aspect that can be optimised on your site. So much has been written about keyword optimisation in content that some might wrongly believe it is the only important part of website optimisation.
That is what we are really talking about here – website development optimisation. Start with the content but don’t leave it there. The search engine robots will be looking for keywords throughout the page, not just within the content. Let’s take a look at other options for tricking out that website and making it sell itself.
A website can be more than just your window into the cyber world. It is your operational base and should give a lot of data about your organisation. Use site stats to help you improve how you run your business.
What To Look For:
A number of different statistics can help you improve the way that search engines look at your site. You can learn something useful from each individual statistic, to tell you how you are doing right now.
1. Page views – How many people look at each page of your website? You can check page views on a monthly basis to see what portion of your website development is the most popular. Maybe certain pages are more popular at different times of the year due to seasonal product offerings. Find out which items you should drop and which you should focus on.
2. Unique visitors – Your site may get many visitors each day, but they could be the same person coming back more than once. Unique visitors are first time visitors to your site and not repeat ones. As such, the more unique visits you received, the higher the potential client base.
3. Links – These can be outgoing links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Posted ads can also be analysed to see who clicks them. Programs like Google AdWords will track those stats for you so you can get paid.
4.Sales – Track how much your shopping cart takes in per month. This will tell you where your sales go down or up and when people abandon your shopping cart without purchasing. Compare statistics to track product buying trends to predict future sales.
5. Keyword analysis – Analyse one or two keywords per page. Look at each page to see how well these keywords are doing for you. Using a different page for different keywords also allows you to know which ones are under-performing for you so you can try a new tactic.
Google Analytics is a great program that does not cost anything and can help you measure many website statistics. With so much information, you can dominate your niche if you’re willing to invest the time and effort.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!
